It is unbelievable to read about the technicalities of Intellectual Property in sports.
According to the IPO, "The success of England’s Rugby World Cup competition rests on two things: the teams and the intellectual property. Both share one common value – belief in creativity."
The official supplier of the England Rugby World Cup tournament is Canterbury Limited. The company is the official supplier of clothing. Canterbury’s intellectual property is backed up with design registrations. David Wood, CEO of Heavenly Branding Agency is responsible for one of the most volatile IP products known to man: the brand of a rugby team – England. This is huge business. Click to find out more about the England Rugby Word Cup and Intellectual Property on the IPO blog.
Have you ever wondered why, at Wimbledon, the players have to adhere to a strict all white dress code on court and keep advertising messages to a minimum. Wimbledon sponsorship activity is discrete and long standing with Rolex and Slazenger. Other brands on display within the venue must be kept to a minimum. Staff must maintain a vigilant watch on anything that appears to look like branding activity, So 20 members of the crowd all wearing the same t-shirt with the same brand on, would probably be asked to leave. Again this is a powerful aspect of intellectual property.
Some sporting event organisers have taken this one step further whereby the attendees may only buy accessories inside the venue - for example rain capes, or sun hats, which are the official branded versions. The London Olympics 2012 did exactly this and within the Olympic Park you could only buy official sponsors' goods.
According to the IPO, "The success of England’s Rugby World Cup competition rests on two things: the teams and the intellectual property. Both share one common value – belief in creativity."
The official supplier of the England Rugby World Cup tournament is Canterbury Limited. The company is the official supplier of clothing. Canterbury’s intellectual property is backed up with design registrations. David Wood, CEO of Heavenly Branding Agency is responsible for one of the most volatile IP products known to man: the brand of a rugby team – England. This is huge business. Click to find out more about the England Rugby Word Cup and Intellectual Property on the IPO blog.
Have you ever wondered why, at Wimbledon, the players have to adhere to a strict all white dress code on court and keep advertising messages to a minimum. Wimbledon sponsorship activity is discrete and long standing with Rolex and Slazenger. Other brands on display within the venue must be kept to a minimum. Staff must maintain a vigilant watch on anything that appears to look like branding activity, So 20 members of the crowd all wearing the same t-shirt with the same brand on, would probably be asked to leave. Again this is a powerful aspect of intellectual property.
Some sporting event organisers have taken this one step further whereby the attendees may only buy accessories inside the venue - for example rain capes, or sun hats, which are the official branded versions. The London Olympics 2012 did exactly this and within the Olympic Park you could only buy official sponsors' goods.
